My Profile
Hello Dear Visitor, This is Leticia Miranda,
Leading design with curiosity, empathy, and strategy. Over the past 10+ years, I've shaped digital products at global companies, creating scalable experiences across web, mobile, TV, and connected platforms. I’ve also mentored aspiring designers through the UX Design Institute, helping them build skills and confidence.
Brands I’ve worked with:
Highlighted Projects
Subscription Feature for Discovery+
Video Player Feature for Max (HBO Max)
Core Experience Feature for Max (HBO Max)
Collaborate Festival at Bristol, UK
Atlantica Conf at A Coruña, Spain.
UXD Mentoring
UX Design Institute
Video, Sports, Design System, Live Events.
Event Alerts — Video Player Feature for Sports Experience at Max (HBO Max).
Why am I sharing this? To showcase my experience designing video player experiences around audio and time variables, while evolving a feature over time and adapting it across two different brands, user needs, and teams.
Next Rewards — Discovery+ subscription feature enabling users to add promotional offers to their accounts.
Why am I sharing this? As part of the Subscriptions team, I work across multiple account scenarios, designing sensitive, high-impact components with a strong focus on clarity, trust, and usability. This use case challenged us to prioritise improvements based on user needs and business impact.
Account & Subscriptions, Gift Cards, Promotional Offers.
Video, Sports, Design System,
Olympics Paris 2024 — Olympics Core Experience integration within Max platform (HBO Max).
Why am I sharing this? It required effective collaboration across multiple Core designers to create clear navigation between Olympics and Sports, while aligning with and gaining approval from all key stakeholders.
Core Design, Sports, Live Events.
Designing for Global — Talk at Collaborate Bristol, South West's leading design event.
Why am I sharing this? Under the event theme of Collaboration, I shared my personal experience of working across large teams and projects, navigating different ways of working and time zones.
Collaboration and Communication, Global Teams.
The design that isn't seen, but is felt: Design System— Talk at AtlanticaConf, A Coruña, Spain.
In this talk, I had the opportunity to share my approach to building a Design System and exchange insights with others from the tech community about their ways of working.
Design System, Talk, Tech Community.
